Everything I do is for the hijabis.
As a high school sophomore, I fell in love with the beauty and content world. It wasn’t just the art of makeup that captivated me; it was the desire to see more people who looked like me in the beauty space. For years, I poured my heart into creating tutorials, building clientele, and slowly but surely, began gaining recognition from major beauty brands.
But something felt off. Despite these wins, I realized I was chasing validation from brands that rarely, if ever, highlighted people like me. I didn’t want to depend on them to feel seen. I wanted to create the representation I never had growing up. So, in 2019, I launched my first business, KYM Cosmetics. I did it my way.
You plan and Allah plans
Through years of trying to ensure Muslim women were represented in every space, I found myself growing bitter toward the hijab. There was a time I believed my scarf was holding me back—both in life and in my career. I couldn’t even bring myself to wear it properly. For a while, I lost the drive to create, and I started seeing my veil as my enemy.
But the beauty of what’s written for us is that it always unfolds in the best way. I struggled with my hijab for years, questioning why I ever started wearing it in the first place. Why was I making my life harder? I had lost sight of the excitement I first felt when deciding to put it on.
Finally, I channeled my frustrations into a solution. With years of experience and the success of my first business behind me, I created something completely new—a category I call modest streetwear.
What began as a personal struggle only solidified my love for the hijab. You plan, and Allah plans.
For the love of streetwear
Hoodies were my first love. They’re timeless, comfortable, and effortless. When I started wearing hijab, streetwear became my style of choice. The oversized silhouettes made it easy to stay stylish, comfortable, and modest.
Yes, I was that girl who wore hoodies all year round, even on the hottest days. People would ask, “Aren’t you hot in that?” My answer was always the same: “No.” Loyal to the game.
And so, I wanted to create that same ease and love for a product—designed specifically for women like me. That’s how the Hoodjab was born.
The Vision
Veil Street is about so much more than me. My dream is to build a legacy for Muslim women. I want to see a world where modest fashion isn’t an afterthought. Where we can walk into any store and find clothing that fits our values and our style.
I want to reshape the narrative around Muslim Women. We’re not just girls with scarves. We’re multifaceted, full of personality, creativity, style, and a whole lotta swag.
Right now, there’s a shift happening in modest fashion. More and more brands are creating for us, giving us the options we’ve always deserved. Modesty deserves to exist in every category, and Veil Street is a proud leader this modest movement.
☆ stay inspired, stay swaggy- Kady